If you build it, they will come.
Worst business advice ever given. Right up there with "follow your passion," "the customer is always right," and "Facebook's algorithm rewards consistency."
Most marketing advice for travel advisors offers some version of this lie. Start a blog. Build a YouTube channel. Post to Instagram daily. Join groups. Ask for referrals. Wait. Wait. Wait.
And some of it works. Eventually. Like, in 2-3 years eventually. Meanwhile, your kid needs braces, your dog needs surgery, and you need your own vacation.
You don't need a 3-year strategy. You need leads this month.
As a travel advisor, agency owner, and business consultant, I understand the challenges you're facing as you try to win more clients, close more bookings, and boost commissions.
You're reliant on referrals
Your business ebbs and flows based on who happens to mention you at a dinner party.
Marketing feels like guesswork
You've tried social, blogs, networking, and more — but nothing moves the needle.
Commissions are too small
You're struggling to score more of the signature bookings that pay thousands.
You're losing to DIY platforms
It feels like you're losing clients to online booking platforms and AI to plan travel.
Too many low-quality clients
Low-budget, low-commission bookings with high-maintenance, high-attrition clients.
You're wearing too many hats
Between quotes, calls, meetings, and life, you don't have time to become a marketer.
1 Year
Since campaign start
$7,841
Spent on my ads
$54,905
Commissions earned
700%
Return on investment
For the equivalent of a commission on one solid booking, I'll help you launch a campaign that generates clients for years to come.
One campaign. One weekend. One strategy that works whether you're brand new to the travel industry or twenty years in. Whether you're solo, at Fora, or buried inside a 50-person agency. Whether your niche is honeymoons, Mediterranean cruises, African safaris, or something nobody's named yet.
Friday night, we plan.
Pour yourself a glass of wine. Tonight, I cover the basics and we brainstorm a specific niche and audience for your first campaign. You go to bed excited for what's to come.
Saturday, we build.
Next, we create your "client magnet" — a high-value piece of content that supports your niche and attracts your ideal clients — then we craft the simple ad that we'll use to promote it.
Sunday, we launch.
Finally, we publish an automated email series to automatically nurture leads, we launch your ad, and then I teach lead handling, performance metrics and campaign optimization.
Explore the Course
Nine modules and thirty-one easy-to-follow video lessons, structured for easy completion in a single weekend. Plus, all the templates, prompts, tools and resources that you could ever want to breeze through the program.
- Welcome + Course Overview
- Terminology + Platforms
- Pick Your Niche
- Brainstorm Your Client Magnet
Can I really help you build a booking pipeline in a single weekend?
This course works for almost any travel advisor or agency willing to commit a focused weekend to building it. That said, "almost any" isn't "every." The strategy assumes a few things about you, your business, and how willing you are to actually execute. Here's who it's for — and who it isn't.
FAQs
Nope. I've set this up to be a guided, on-demand online course that can be started on a Friday evening and completed by Sunday afternoon, but you're welcome to begin the program any day of any week.
All I ask is that you allow yourself 2-3 consecutive days to complete the entire program at once. I've built the lessons around efficiency and momentum, so sticking to my schedule is key.
